To market a product or service, there are a lot of ways for using content to deliver a reliable customer experience (marketing content) and support marketing activities (content marketing). For top marketing initiatives—leadership, brand awareness, and lead generation—marketing content is an asset which forms a relationship with targeted audience. The right content has the ability to magnetize, educate, encourage, convert, and hold on to a customer.
In the sales cycle, a customer faces lots of questions and challenges in order to take a balanced decision. These queries indicate the consumer experience with the brand, product, people, and service that enhance or decrease the customer service experience. Content marketing has implausible influence to advance brand awareness, site traffic, and revenues. That is why content marketing matters the most and needs to be strategized in a way so that it can put a positive impact on the readers and generate leads. There is always a big need to develop a strategic approach for the creation and distribution of expensive, germane, and consistent marketing content. Following are some of the content marketing components that content experts need to coordinate for the generation of online leads:
- Create Valuable & Effective Content
- Empower in Content Management (CMS)
- Gauge Funnel Conversions
- Hire & Manage Content Creators
- Identify & Measure Demand Gen KPI’s
- Institute a Content Marketing Budget
- Invest in Marketing Automation
- Maintain a Content Calendar
- Spot Targeted Audiences
- Uphold a Campaign Schedule
Content marketing blunders you need to avoid in 2017
Content marketing can be an art and a science as well if it is treated well. Otherwise, it is a double-edged sword that can do the maximum damage. Following are some content marketing blunders that you need to avoid in 2017 to bring the best out of marketing plans. These include:
- Trying to push content that doesn’t go down well with the intended reader. Tailor content as per targeted audience and demography.
- Modern online readers don’t want stock content. So, feed them with what is right with Google’s algorithms. Focus on uniqueness, individuality, and legitimacy.
- Don’t treat the content marketing as a secondary object as it will result in ineffective campaigns and wasted resources.
- Don’t make cringe-worthy mistakes on social media channels as they put a question mark on brand’s marketing ability. Remember that social media marketing can hoist brand awareness, produce organic interest, and gives a new meaning to word-of-mouth advertising.
- Investing in the wrong content resources can do lots of damage. So, partner with top content strategists that adopt quality.
In a nutshell, the prime objective of any content strategy is to drive profitable customer action.